Building a Brand, Running Retail, and Placemaking for Community

One of the principal tasks of starting a business is buying and developing a commercial space. Recently, Jen bought a new building for her marketing shop, Redhead, and an exciting new endeavor — Nelson Gallery. Redhead took the upstairs and Nelson lives below. Starting a new commercial project is never a cake walk, but when you factor in a global pandemic, well, it gets a tad more challenging. This episode we talk through the challenges faced and lessons learned from inventing, branding, and launching a successful new retail venture in downtown Lansing.