Build your Business into Something Special - Start by Defying Industry Norms

<p><span style="font-weight: 400;">Most of us can't understand why seemingly good businesses go under. </span></p> <p><span style="font-weight: 400;">They employ smart, dedicated people and they have a strong track record in the industry. So, what goes wrong?</span></p> <p><span style="font-weight: 400;">Industry norms are often to blame.</span></p> <p><strong>Industry norms are often based on a faulty premise, not facts.</strong></p> <p><span style="font-weight: 400;">It is easier to accept unproven strategies because they seem to make sense. </span></p> <p><span style="font-weight: 400;">When you first get into a business it is normal to model it on what others are doing. Like transferring to a new high school. You spend your first few weeks looking around to see how things are done. What do the cool kids do? How do I conform in order to be accepted? </span></p> <p><span style="font-weight: 400;">It is no different in business</span></p> <p><strong>The majority is always wrong.</strong></p> <p><span style="font-weight: 400;">In business, conforming to industry norm’s guarantees – average results.</span></p> <p><span style="font-weight: 400;">Industry norms by their very nature are based on the average, the median, what everybody else is doing. But that doesn't mean they are right or that those results are good enough for what you can achieve with your business.</span></p> <p><strong>Sometimes it is better to start a new business category, where norms don't exist.</strong></p> <p><span style="font-weight: 400;">Make your own mark and stamp out your territory in business.</span></p> <p><span style="font-weight: 400;">Once looked upon as a maverick, you start to develop a position of leadership with money and success mounting. You become an overnight sensation or just plain lucky- no one really knows how it happened but keep amplifying your uniqueness and the customers will flock to you because they appreciate differences from what's common today.</span></p> <p><span style="font-weight: 400;">Entrepreneurs who mak