Brooke Lively: Profitability Strategist – Episode 249

Today, I am so excited to introduce you to Brooke Lively, profitability expert and the president and founder of Cathedral Capital. She shares so much knowledge with us about turning your company into a profitable business, all based on her years of experience in finance!<br />In this episode:<br /><br />Brooke's incredible journey from interning at a top investment banking firm as a high schooler to working in retail until she returned to graduate school at 35, and finally manifested her true purpose<br />How to stop being afraid and start analyzing the numbers <br />Tools to help you when you don't know where to turn for financial information as an entrepreneur<br />How asking the right questions is essential to understanding finances <br />6 key numbers that can make a 6-figure difference in your business<br />Why understanding cash flow 6-8 weeks out is crucial to the financial forecast of your business <br />The importance of having an authorized credit card on file and how this allows business owners to take control of their finances <br />Brooke shares her Rule of Thirds and the percentage you should be taking home as the person responsible for the risk <br />Tips on tracking your whole conversion cycle, especially sales calls booked <br />Her expertise on conversion rates and also the importance of understanding your conversions by referral source <br />The fear that women entrepreneurs face around looking at and understanding numbers and how to shift it<br /><br />Brooke Lively is the CEO and Founder of Cathedral Capital, a team of CFOs and Profitability Strategists who help entrepreneurs turn their businesses into profitable companies. After earning her MBA in Investments and Corporate Finance, Brooke built a 7- figure company in under 2 years. As a Chartered Financial Analyst (CFA), she and her team, work with Hall of Famers, INC 5000 businesses, CEOs, and Small Business Owners.<br />With expertise in growth management, creative problem solving and profitability strategy, Brooke has been named ‘Top 25 W