Brewer Kelly Meyer Started a Damn Brewery at the Wrong Damn Time

<p>Founder of New Braunfels Brewing Company</p> <p>Episode page: <a href="https://www.markgraban.com/mistake133">https://www.markgraban.com/mistake133</a></p> <p>My guest for Episode #133 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcas</a>t is Kelly Meyer, the author of <a href="https://amzn.to/3FD6Zqg"><em>How NOT to start a Damn Brewery: Ten Business Lessons From The Front Lines of The Craft Beer Industry</em></a><em> </em>— and a <a href="https://anchor.fm/damnbrewery">podcast</a> of that same name.</p> <p>In today's episode, Kelly shares his “favorite mistake” story about starting a brewery (New Braunfels Brewing Company) at the wrong time — and how he sold that brewery ten years later. His book talks about 10 major mistakes that he made… it’s a fun read, even if you’re not interested in starting a damn brewery.</p> <p>We talk about that story and other topics including:</p> <ul> <li>Not getting out – 3 moments of insolvency… How close were you to getting out?</li> <li>Had sold a chain of fitness centers — what made that successful? Did you think that would be transferrable?</li> <li>2022 – when the EIDL funds run out…</li> <li>Why write the book? Cathartic? Warning for others?</li> <li>Are you working as an advisor to others?</li> <li>Was it a mistake to curse in the book?</li> <li>“Most people… don’t want to hear the truth” — Magazines don’t want to print anything negative</li> <li>“Mistakes are just weaknesses leaving your business”</li> <li>Would you ever start another brewery based on what you learned the first time?</li> <li>Tell us more about the podcast — No shortage of guests?</li> </ul> --- Support this podcast: <a href="https://anchor.fm/favorite-mistake/support" rel="payment">https://anchor.fm/favorite-mistake/support</a>