Brent Beshore - Building and Growing a Competitive Advantage at Permanent Equity - Ep. 76

<p><span style="font-weight: 400;">My guest on this episode is Brent Beshore, the founder and CEO of a lower middle market private equity firm called Permanent Equity. Permanent Equity acquires family-owned companies and has 11 in their portfolio today. They have also raised two 27 year funds, a $50 million fund in 2017 and a $248 million fund in 2019. Permanent Equity is probably the most experienced, systematized, and well-known acquirer in the small business world and I’m excited to finally have Brent on the podcast.</span></p> <p> </p> <p><span style="font-weight: 400;">During this episode Brent and I talk about their marketing strategy, what competitive advantages they’ve built and are building for tomorrow, how businesses can build a margin of safety in their operations, and lessons learned from buying and improving family-owned businesses. I recently moved near Brent’s headquarters in Columbia, MO to Omaha, NE and we also spend a few moments discussing life in the Midwest. Finally, I will be attending Brent and Patrick O’Shaughnessy’s conference Capital Camp in Columbia at the end of August and I hope to see many of you there. If you’re going, please reach out and let’s connect beforehand. And now, enjoy the episode.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full episode transcript and more, visit</span> <a href= "https://alexbridgeman.com/podcast/"><span style= "font-weight: 400;">alexbridgeman.com/podcast</span></a><span style="font-weight: 400;">.</span></p>