Branding for Tomorrow with Katie Saunders

<p><em><span style="font-weight: 400;">“You are never building the brand for where you stand today,” Katie Saunders</span></em></p> <p><span style="font-weight: 400;">How secure is your position in the market, and what is your core message? Listen as my guest,</span> <a href= "http://www.katiesaundersdesign.com/blog/"><span style= "font-weight: 400;">Katie Saunders</span></a><span style= "font-weight: 400;">, and I discuss this and more. Katie is a brand designer and strategist who combines artistic talent with an in-depth knowledge of marketing strategy to create beautiful, effective brands and websites.</span></p> <p><span style="font-weight: 400;">Katie and I chat about why branding is so important and how it isn’t always about the logo. You need to brand for where you want your business to go in the future. Learn why finding your ideal client is so critical. </span></p> <p><span style="font-weight: 400;">We also discuss how important it is to know what your brand values are and how to build on them for the future. Katie shares one tip that listeners can use today to uplevel their branding, and I have some fun by asking her a few rapid-fire questions.</span></p> <p><span style="font-weight: 400;">Creating a brand you love that also speaks to your ideal client takes time. Listen as Katie imparts some amazing nuggets, so you can get started today.<br /></span></p> <p><strong>In This Episode:</strong></p> <p><span style="font-weight: 400;">[00:46] Hey there, friends!</span></p> <p><span style="font-weight: 400;">[01:36] Welcome, Katie! </span></p> <p><span style="font-weight: 400;">[02:03] Katie shares a bit about her background and how she got into branding.</span></p> <p><span style="font-weight: 400;">[02:56] What is so important about branding.</span></p> <p><span style="font-weight: 400;">[05:13] “You are never building the brand for where you stand today.”</span></p> <p><span style="font-weight: 400;">[07:50] Katie and I discuss branding for the future and making sure you know what your brand values are.</s