Branding for Connection and FemTech with Ari Krzyzek

<p>Have you ever looked at a business beyond their visual branding and thought about who they are and what they stand for, and who the owners are and what they stand for? Branding is more than just an aesthetic. It's about connection.</p><p>Join us as we speak with Ari Krzyzek, CEO and Head of Strategy of Chykalophia about Ari's journey to creating her own brand agency, the potential of FemTech to change the narrative around women's health, and why knowing your 'why' can help you to succeed.</p><p><strong>About Ari Krzyzek</strong>&nbsp;</p><p>CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia),&nbsp;<strong>Ari Krzyzek</strong>&nbsp;helps FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. She is co-author of one of the Top 3 Best Sellers book in web design,&nbsp;<em>Made to Sell: Creating Websites that Convert</em>. She serves as a branding, UX consultant, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world,&nbsp;<a href="https://1871.com/" rel="noopener noreferrer" target="_blank">1871</a>&nbsp;Chicago, and Chicago’s global healthcare startup incubator,&nbsp;<a href="https://matter.health/" rel="noopener noreferrer" target="_blank">MATTER</a>. She’s the co-host of&nbsp;<a href="https://www.halofemtech.com/" rel="noopener noreferrer" target="_blank">Halo Femtech Podcast</a>, a podcast that honors disruptive innovators and change-makers advancing women’s health.</p><p>Furthermore, she helps women in tech and design break into the industry and succeeds in it by mentoring them for personal branding, career advancement, and entrepreneurship through Interaction Design Foundation, Chicago Innovation and ADP list.</p><p><strong>Show Notes</strong>&nbsp;(<a href="https://steampoweredshow.com/shows/ari-krzyzek" rel="noopener noreferrer" target="_blank">link</a>)</p><p>[00:00:57] Ari's journey to visual communication design.</p><p>[00:03:00] The gap between design and business st