Brand-side with Paulie Dery, VP Brand Strategy & Creative, YETI

<p><span style="font-weight: 400;">What's the biggest difference between working at an agency vs. in-house? According to</span> <a href= "https://www.linkedin.com/in/paulie-dery-ba2bb719/"><span style= "font-weight: 400;">Paulie Dery</span></a><span style= "font-weight: 400;">, VP Creative & Brand Strategy at</span> <a href="http://yeti"><span style= "font-weight: 400;">YETI</span></a><span style= "font-weight: 400;">, it’s about going to bed with different anxieties in your stomach. </span></p> <p><span style="font-weight: 400;">Everyone wants to do great creative. But when you're working in-house, it's your department, your budget, and your idea.</span></p> <p><span style="font-weight: 400;">It all falls in your lap.</span></p> <p><a href= "https://www.linkedin.com/in/paulie-dery-ba2bb719/"><span style= "font-weight: 400;">Paulie</span></a> <span style= "font-weight: 400;">joins the podcast to discuss all things brand-side. He shares how going in-house differs from working at creative agencies, what brands need to do to make in-house agencies successful, and of course, the work, campaigns, and ideas Paulie and his team are creating for YETI.</span></p> <p><span style="font-weight: 400;">Here's what we discussed with Paulie:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The key differences between an agency's relationship with a client and an in-house team's relationship to the entire business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of tracking data and using it to pivot in real-time</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How data plays into the art-and-copy model of advertising</span></li> </ul> <p><em><span style="font-weight: 400;">Find this interview and many more by subscribing to BRAND-SIDE on</span></em> <a href= "https://open.spotify.com/show/7AFZgVmcq8wb3AhQh4fG7t?si=cZopRHptTOKnA2PqEaoSEQ"> <em><span style= "font-weight: 400;">Spotify</span></em></a><em><span style= "font-weight: 400;">,