Brand Growth | Finding Another Avenue for Growth

<p>The Visionary Chronicles</p> <p>CHRONICLE: April 14th , 2022</p> <p>Inspiration " "Know your enemy and know yourself, and you can fight a hundred battles without disaster."</p> <p>                                                                                                         Wisdom from Sun Tzu, The Art of War</p> <p>PODCAST:    BRAND GROWTH | Finding Another Avenue for Growth</p> <p>Where do you find organic growth beyond your current core product lines or services?</p> <p>In a recent survey of CEOs from large-cap brands, over 65% indicated that within  5 to 7 years, their industry competitors will be different than who they are now. Also, these new competitors will pose a significant market share threat to their core organic business.</p> <p>A brand’s ability to find alternative sources of revenue will be vital to sustaining its long-term growth, finding another path to building a competitive edge within its core competency.</p> <p>Over 40% of these brands’ ongoing revenue is projected to come from these new revenue streams, a vision set by the visionary leader who sees what is ahead and creates a path to realizing the future. The main engine for why these small start-ups can quickly become a threat is their ability to scale with little capital, nowhere near what was required in the past. Efficiency has become the new norm, and effective use of capital has become the new avenue to rapid revenue growth. Tools and technology will win for those who understand the opportunity and can quickly adapt to the ever-changing working environment.</p> <p>Previously brands would incrementally grow revenue through the following means;</p> <ul><li>Geo expansion</li> <li>Product line extension</li> <li>Expanded customer demo</li> </ul> <p> </p> <p>This is the traditional path to generational success. Still, this path has changed, and Brand will now need to find new avenues to maintain their category market share and continual, consistent growth. The growth will be executed by establishing another path and developin