Brand Disasters: Ratners — How to Lose $1 Billion in 10 seconds

<p>Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode.</p> <p>Brand Origins is hosted by Chris Garin</p> <p>Watch the video version of this episode by subscribing to our <a href="https://www.youtube.com/brandorigins" target="_blank" rel= "noopener">YouTube channel</a></p> <p class="p2"><span class="s1"><strong>Facebook -</strong> <a href= "https://www.facebook.com/brandorigins" target="_blank" rel= "noopener">facebook.com/brandorigins</a></span></p> <p class="p2"><span class="s1"><strong>Instagram - <a href= "https://www.instagram.com/brandorigins/" target="_blank" rel= "noopener">@brandorigins</a></strong></span></p> <p class="p2"><span class="s1"><strong>Twitter</strong> - <a title= "Brand Origins Twitter (@brandoriginsfm)" href= "https://twitter.com/brandoriginsfm" target="_blank" rel= "noopener">@brandoriginsfm</a></span></p> <p class="p2"><span class="s1"><strong>Email</strong> - contact.partizan@gmail.com</span></p> <p class="p1">This episode is made possible by <a title="Partizan" href="https://partizanbrands.com/" target="_blank" rel= "noopener">Partizan</a></p>