Brand Disasters: How Pepsi's Blunder Caused Riots in the Philippines
Brand Disasters: How Pepsi's Blunder Caused Riots in the Philippines

Brand Disasters: How Pepsi's Blunder Caused Riots in the Philippines

Mark Angel

12 min
Business & Finance
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Description

<p>Pepsi's Number Fever promo in the Philippines went from being 'the best marketing campaign in the world' to one of the most epic brand disasters.</p> <p>Brand Origins is hosted by Chris Garin</p> <p>Watch the video version of this episode by subscribing to our <a href= "https://www.youtube.com/channel/UCz5ggy_5jlREmQRJnJ1dYNw?view_as=subscriber" target="_blank" rel="noopener">YouTube channel</a></p> <p class="p2"><span class="s1"><strong>Facebook -</strong> <a href= "https://www.facebook.com/brandoriginsfm" target="_blank" rel= "noopener">facebook.com/brandoriginsfm</a></span></p> <p class="p2"><span class="s1"><strong>Twitter</strong> - <a title= "Brand Origins Twitter (@brandoriginsfm)" href= "https://twitter.com/brandoriginsfm" target="_blank" rel= "noopener">@brandoriginsfm</a></span></p> <p class="p2"><span class="s1"><strong>Email</strong> - contact.partizan@gmail.com</span></p> <p class="p1">This episode is made possible by <a title="Partizan" href="https://partizanbrands.com/" target="_blank" rel= "noopener">Partizan</a></p>

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