Bracken Darrell – Trust Your Instincts but Ask If You Are Unsure

<p><a href="https://www.linkedin.com/in/bracken-darrell-81ba255/" rel="noopener noreferrer" target="_blank"><strong>Bracken P. Darrell</strong></a> is the president and CEO of<a href="https://www.logitech.com/en-us" rel="noopener noreferrer" target="_blank"> Logitech</a>. The company is worth 12x more than when he started there in 2012.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“Failure is rarely fatal. But success is never final.”</strong></p><p class="ql-align-center">Bracken Darrell</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>Bracken once went to lunch with one of his board members at Logitech. His name is Neil Hunt. As they were chatting, Bracken asked Neil what he had worked on. At the time, Bracken did not know anything about the company Neil worked for.</p><p>Neil told him that he had worked on an algorithm all day. It was an algorithm that was trying to help recommend something to users. He explained to Bracken that they already had a recommendation algorithm, but he was trying to understand why the two algorithms were bringing different results.</p><h3><strong>Impressed by Neil’s curiosity</strong></h3><p>Neil was the head of product at his company. Bracken was so impressed by the level at which Neil and his company were trying to understand their product and user behaviors to give their customers a good experience.</p><p>Bracken invested in the company as soon as he got back to his office. He put in a lot of money into the company. The stock doubled in two months. In six months it had gone up by 250%.</p><h3><strong>Something just did not sit right with his investment decision</strong></h3><p>Though Bracken was super impressed by Neil’s company, he had this little voice in his head that made him uncomfortable about the investment he made. Bracken felt uncomfortable because Neil was a member of his board, and he thought that this would be seen as a conflict of interest.</p><p>Bracken thought that the smart move would be to sell his stock, so he sold half of it.</p><p>The st