Boomers and the Pandemic: Mining for Gold

<p>Todays episode might be just me  .Im not sure how long this will take me.  I feel the need to share this with everyone listening because it could be just the thing you needed to hear before you launch that new strategy.</p> <p>  I want to talk about where we all might start looking for opportunity in the market.  Today is August 3 2020 and the state of the world is in flux---last week cnbc reported that the coronavirus induced shutdowns have left 47.2% of adult americans jobless although; due to the large scope of the care act we have not seen massive shifts (read foreclosures)</p> <p>The real estate market has so far been relatively unharmed and with record low mortgage rates, a federal eviction moratorium and a lack of supply of houses.  Since I am going to try and make a case here let me take a minute and set the table at least in terms of how Im thinking about this.</p> <p>The administration acted early by passing a relatively generous unemployment package.  During the initial 3 month lockdown everybody that filed for Unemployment got an extra 600 dollars a week and for a lot of low wage workers they made more money than actually going to work.  Couple that with the eviction moratorium and everyone got both some much needed  time off if they didn’t pay their rent or mortgage everyone was very understanding. </p> <p>These large scale measures had the intended effect and tamped down some of the fear that still lurks in everyones memory banks of the 2008 meltdown.  We saw the stock market take an initial and immediate dive—much more violent that what we saw in 2008 but, in this case due to the sheer size of the cares act----the stock market and its participants saw this as a buying opportunity.  The market fell to 19000 on march 20 and today its back at 26,600 this is largely due to the wealth of the baby boomer generation.  This boomer generation and its wealth is both an area of opportunity that we should explore and as smart consumers and marketers should be aware of the size and scope of this group.</p> <