Bonus content: Rochelle Humes on how she built 'My Little Coco'

<p>This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business 'My Little Coco' just as the Covid-19 pandemic swept the world.</p><br><p>We talk to Rochelle about:</p><ul><li>Why entering business was harder than breaking into showbiz</li><li>The learning curve she faced, including an early challenge by Chanel over the word "Coco"</li><li>Why she partnered with Boots to get her products on their shelves</li></ul><p><br></p><p>This is a cut down episode of Rochelle's How to be a CEO interview: click here to listen to the full thing <a href="https://podfollow.com/how-to-be-a-ceo" rel="noopener noreferrer" target="_blank">https://podfollow.com/how-to-be-a-ceo</a></p><br><p>For more business news, interviews and analysis go to&nbsp;<a href="http://standard.co.uk/business" rel="noopener noreferrer" target="_blank">standard.co.uk/business</a></p><br><p>This podcast was recorded at the Treehouse London Hotel.</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>