Blurring the lines between content and growth marketing with Mark Huber of Metadata

<p>Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long term growth. </p><p>0:00 Intro <br>0:51 Conversation with Mark <br>2:11 Hosting Demand 2021 <br>4:55 Promoting event <br>7:15 Metadata <br>9:04 Director of Growth <br>10:56 Demand model <br>13:56 Measuring success of long game <br>17:28 No Fluffs Given Series <br>22:30 Results and Demand Growth Metrics <br>24:45 Advice to listeners <br>26:20 Get connected and podcast <br>27:30 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow Mark|  <a href="https://www.linkedin.com/in/markehuber/">LinkedIn </a>| <a href="https://metadata.io/">Metadata</a> | <a href="https://metadata.io/resources/podcasts/">B2B Category Creators Podcast</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>