Birthing the Pronto Platform From the Pain Points of BDP

<p>On this episode, <a href="https://www.linkedin.com/in/swaroopkolli"><u>Swaroop Kolli</u></a>, Founder &amp; CEO of Pronto, shares lessons learned from a career in Business Development Partnerships and then becoming Founder of Pronto, a platform that was birthed from the pain points of BDP.</p> <p><br></p> <p>Swaroop reveals the challenges of working in Business Development Partnerships, such as tracking via spreadsheets, sharing pipeline data without sharing a system of record, launching joint solutions and accelerating GTM, internal and external alignment, measuring and reporting and repeatability.</p> <p><br></p> <p>Interviewing and brainstorming with 300+ subject matter experts provided options to resolve the challenges but also brought cons.</p> <p><br></p> <p>It was this which led to the birth of Pronto.</p> <p><br></p> <p>Swaroop shares the lessons learned:</p> <p><br></p> <p>1. Take an outside-inside-out approach.</p> <p><br></p> <p>2. Organizational support and alignment are key.</p> <p><br></p> <p>3. Start small then scale.</p> <p><br></p> <p>4. Socialize internally.</p> <p><br></p> <p>5. Incentivize and enable sellers.</p> <p><br></p> <p>6. Measure, measure, measure.</p> <p><br></p> <p>7. Be human and build meaningful relationships.</p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>#saas #software #cloud</p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p>