[BEST OF] Hiten Shah on Choosing the Right Value Proposition

<p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Forget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one. &quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">Forget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one. </span></p> <p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Forget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one. &quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">***<br /><br />Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a class="in-cell-link" href="http://everyonehatesmarketers.com/links" target="_blank" rel="noopener">EveryoneHatesMarketers.com/links</a></span></p>