[Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez

<p>It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.</p><p>&nbsp;</p><p>In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with&nbsp;<a href="http://thesocialsavannah.com/" rel="noopener noreferrer" target="_blank">Savannah Sanchez</a>, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.</p><p>&nbsp;</p><p>Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.&nbsp;</p><p>&nbsp;</p><p>IN THIS EPISODE YOU’LL LEARN:</p><ul><li>How to best utilize the Facebook Ads library and TikTok Creative Center</li><li>Why you need to immediately build a one-question post-purchase survey</li><li>Which easily-replicable TikTok formulas have worked best across all brands</li><li>Tips for going back to traditional marketing basics</li></ul><br/><p>&nbsp;</p><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="http://thesocialsavannah.com/" rel="noopener noreferrer" target="_blank">thesocialsavannah.com</a></li><li><a href="https://twitter.com/social_savannah" rel="noopener noreferrer" target="_blank">Follow Savannah on Twitter</a>&nbsp;(and follow the 150 marketers she follows)</li><li><a href="https://www.instagram.com/thesocialsavannah/" rel="noopener noreferrer" target="_blank">Follow Savannah on IG</a></li><li><a href="https://perpetualtraffic.com/podcast/snapchat-and-tiktok-advertising/" rel="noopener noreferrer" target="_blank">Episode 306: Snapchat and TikTok Advertising</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traff