Benji McPhail - Program Director for 105.5 FM, The Colorado Sound

I sit down with Benji McPhail, program director for 105.5 FM, The Colorado Sound. You need to listen to this station, period. We go through his musical journey - starting in 5th grade, getting weeded out of journalism in college, to being a milkman in 2008, to curating an amazing music collection. How do you grow a station with zero marketing dollars? Get people in a good mood, dive deeper into the artists - give listeners what they want, and a bit of what they need. I also get a longtime question answered: Why KBCO loved the steaming dumpster fire of a song called "Welcome to the Boomtown" by David and David. Please listen and add the station to your friend's car!<p><strong><a rel="payment" title="★ Support this podcast on Patreon ★" href="https://www.patreon.com/mattsodnicarpodcast?fan_landing=true">★ Support this podcast on Patreon ★</a></strong></p>