Being True to Your Brand

<p>Michael Austin is the Chief Marketing Officer at ArcticPharm, a producer of high-quality, organic cannabis products for the recreational and medicinal markets in the Yukon and the rest of Canada. ArcticPharm is committed to using natural and environmentally friendly methods for growing, cultivating, and processing its products. </p> <p>For the last 20 years, Michael has honed his skills in marketing, sales, and business strategy, working with the world’s leading agencies and global brands in London and Vancouver. He studied at the University of Victoria and obtained his BCom in International Business.</p> <h3>In this episode…</h3> <p>The most successful companies know the value of their brands and how to represent these brands to their customers. They understand that branding is more than a message—it is an experience that consumers can relate to and connect with in a meaningful way. </p> <p>According to Michael Austin, if a company wants to succeed, it must stay true to its brand. So, what does it mean to be true to your brand as the CEO of your company? As Michael says, it’s all about bringing that brand to life by connecting with your customers and exceeding their expectations from product development to service delivery. </p> <p>Michael Austin, the Chief Marketing Officer at ArcticPharm, joins host Martin Hunter in this episode of <em>What CEOs Talk About</em> to discuss being true to your brand as the CEO of your company. Michael talks about the role CEOs play in building and maintaining a brand, how to align your company's core values with your brand promises, and his company's strategies for standing out in Canada’s cannabis industry. Stay tuned.</p>