Beginner's Guide to Quora Ads | Ep. #408

<p><span style="font-size: 10pt;">In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in!</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Beginner's Guide to Quora Ads</em></span></li> <li><span style="font-size: 10pt;">00:59 – <a href= "https://www.quora.com/">Quora</a> is a questions and answers site which generates tons of traffic</span></li> <li><span style="font-size: 10pt;">01:29 – Quora’s valuation is currently over one billion dollars</span></li> <li><span style="font-size: 10pt;">01:42 – When Eric goes on to Quora, he sees people like <a href= "https://www.quora.com/profile/Jason-M.-Lemkin">Jason Lemkin</a></span></li> <li><span style="font-size: 10pt;">01:59 – You can have your ads show up with a question or something catchy</span></li> <li><span style="font-size: 10pt;">02:19 – <a href= "https://www.quora.com/business">Quora ads</a> is currently cheap</span></li> <li><span style="font-size: 10pt;">02:34 – One of Eric’s clients, <a href="https://www.lever.co">Lever</a>, is an applicant tracking system</span> <ul> <li><span style="font-size: 10pt;">02:40 – An applicant tracking system helps you manage the whole hiring process</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up</span></li> <li><span style="font-size: 10pt;">03:29 – You want to advertise to people who are asking questions related to your product</span></li> <li><span style="font-size: 10pt;">04:14 – “The numbers have to work for you”</span></li> <li><span style="font-size: 10pt;">04:30 – Eric is currently running an ad on Quora for their e-book</span> <ul> <li><span style="font-size: 10pt;">04:40 – The conversion rate to their landing page is 20%</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:53