Becoming an expert in the field you love in content marketing with Araminta Robertson of Mint Studios

<p>Araminta Robertson is a FinTech Content Marketer at Mint Studios and the host of Market like a FinTech Podcast. Her approach to content marketing is becoming an expert in a field she genuinely likes. Brett and Araminta discuss the puzzling lack of marketers in the FinTech space, her three pillars, and connecting with fellow marketers. </p><p>0:00 Intro <br>0:55 Conversation <br>2:15 Career in FinTech <br>7:20 Be an expert <br>8:20 Three pillars— education, trust, customer experience <br>11:30 Researching the field and its customers <br>14:15 Newsletters, Twitter, podcasts <br>17:30 Lack of marketers in FinTech <br>22:48 Connect with Araminta <br>23:38 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Araminta| <a href="https://twitter.com/mintcstudios">Twitter </a>| <a href="https://www.linkedin.com/in/aramintarobertson/">LinkedIn</a> | <a href="https://www.mintcopywritingstudios.com/">Mint Studios</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>