BE THAT LAWYER - Marketing Mavericks - Part 2 of 2

<p><strong>In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:</strong></p><ul><li>Social media and your law firm.</li><li>Doing research on LinkedIn for potential connections. </li><li>Taking accountability for what you publish on social media. </li><li>Directing people back to your website for the full content and owning your content on your website. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Be on the social platforms that your audience is on. </li><li>Keep your social media posts to information, not advice. Clients want to know about the legal process. </li><li>Responding to negative reviews is not for the reviewer - it is for the next person who sees it and sees that you are recognizing it. </li><li>Repurpose the content on your website for social media - don’t make more work for yourself. </li><li>All content should be guided through the eyes of your audience. </li></ul><p> </p><p><i>"You've got to think about who your audience is. But I will tell you this, from a from a top of mind awareness standpoint, it's the best, the most efficient, and the most effective way to stay in front of your audience on a regular basis. It's cheaper than TV, it's cheaper than radio. Radio and TV don't even have the eyeballs and the attention span that social media has."</i> —  <strong>Gyi Tsakalakis</strong></p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Get Staffed Up: <a href="https://getstaffedup.com/bethatlawyer/">https://getstaffedup.com/bethatlawyer/</a></p><p>Overture: <a href="https://overture.law/">https://overture.law/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p>Lawmatics: <a href="https://www.lawmatics.com/bethatlawyer/">https://www.lawmatics.com/bethatlawyer/</a></p><p> </p><p><strong>Episode References: </str