BE THAT LAWYER - Marketing Mavericks - Part 1 of 2

<p>In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:</p><ul><li>The first step lawyers and law firms need to do before marketing themselves.  </li><li>Positioning yourself as uniquely qualified to help your client.  </li><li>Perspective client avatars and referral partners.  </li><li>Pros and cons of specializing and finding your niche.  </li></ul><p> </p><p>Key Takeaways:</p><ul><li>Look at what you are already doing well now and capitalize on that first.  </li><li>Bring in personal differentiation points in your marketing strategy to stand out from the crowd.  </li><li>Positioning is what you want to be known for, it does not necessarily cover all that you do.  </li><li>AI can be a tool, but there still needs to be a human component both before and after using the technology.  </li></ul><p> </p><p><i>"AI is a remarkable tool as a supportive assistive tool. I think about it just like we use Grammarly or a bunch of other stuff to help us write and publish and do research, and it is absolutely remarkable in those contexts. So short answer, yes, use it - just learn about it and learn how you can actually use it both effectively and ethically."</i> —  Gyi Tsakalakis</p><p> </p><p>Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling</p><p> </p><p>Thank you to our Sponsors!</p><p>Get Staffed Up: https://getstaffedup.com/bethatlawyer/  </p><p>Overture: https://overture.law/</p><p>Get Visible: https://www.getvisible.com/</p><p>Lawmatics: http://lawmatics.com/bethatlawyer  </p><p> </p><p>Episode References:  </p><p>ChatGPT for Legal Marketing Search: https://www.google.com/search?q=chatgpt+for+legal+marketing  </p><p>ChatGPT for Legal Marketing Article: https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/  </p><p>Law Firm AI Article: https://thisisarray.com/law-firm-ai/</p><p> </p><p>Connect with Erik Olson:  </p><p>Website: https://arraylaw.com/  </p><p>Show: https://arraylaw.com/managing-partners-podcast/  </p><p>