Be Ready: Excel your B2B marketing by deeply understanding your customer

<p>This is part two of five in a mini series takeover by <a href="https://theb2bplaybook.com/">The B2B Playbook</a>.</p><p><strong>In this episode you’ll learn: </strong></p><ul><li>Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.</li><li>Step 1 in the B2B framework “Be Ready”.</li><li>What questions to ask yourself right now so you can find the right customer or client</li></ul><p>Enough from me, let’s get into the convo with Kev & George.</p>