BE#116: All you need to know about Linkedin is packed in this special interview with "Donna Serdula ".

Our guest today "Donna Serdula" has pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is a fantastic branding opportunity. She is the author of the book “LinkedIn Profile Optimization For Dummies 2nd edition”. In this episode we discuss: -Her journey into LinkedIn optimization and the need to help people optimize their LinkedIn profiles. -If you are googling them, that person is also googling you. -Your LinkedIn profile is not your resume, your LinkedIn profile is your first impression. “It is your digital introduction, it is your professional reputation, you need to take it seriously and you need to tell your story. -People are checking you out and want to know your information. -“When a person optimizes their profile, they have the ability to change their lives”. -Your employees should also look good on LinkedIn, they are your asset. -When we look at ourselves and how we interact in business, it has become a little bit more friendly and personable and that's a good thing. -People on LinkedIn want to see a glimpse of who you are but we don’t want pictures of your kids playing soccer everyday! -With LinkedIn you create your network, you decide who you want to connect to. -LinkedIn wants quality over quantity. -Give your post time to find an audience. -As long as you have really good quality contents, the timing of your post doesn’t really matter. LinkedIn itself is a search engine. -Take a breadth, you've got a dream, a vision, recognize that; know where you are going, take that step and breath along the way. ALL THIS AND MUCH MORE. Do listen to the FULL episode and please leave us your reviews as it means the world to our team. To get in contact with Donna find her at: https://www.linkedin-makeover.com/ -------------------------------------------------------------------- ABOUT THE HOST: I am your host Kajal Khurana - KK, Author of best selling book on Amazon, Mindset & Health Coach, Nutrit