BE#115: As we grow, we have to adjust our business all the time says our guest "Shelby Fowler"

Our amazing guest "Shelby Fowler' is a Facebook and Instagram ads expert, founder and CEO of Fempire Media. She started Fempire Media, an ads agency, in 2019 after freelancing as a digital marketer for years. She has grown the company to multiple six figures in the first two years and is passionate about serving clients, teaching ads, and encouraging her team. In late 2020, Shelby launched Fempire Ads Academy to empower female entrepreneurs to run their own profitable FB and IG ads. In this episode we discuss about: -Her journey into advertising, sales and entrepreneurship. -It is very common for entrepreneurs starting up to get enslaved by their business. -Some team members are not just good fit and you must learn to manage your team. -If you must advertise, you must learn to keep your ears to the ground and constantly be learning. -As we grow, we have to adjust our business all the time. -Follow people who can keep you updated with trends. -Wait to be profitable on business before advertising. Ads is going to help you amplify what you already have going on, they are not going to fix a broken sales problem. -If you know what your strategy and goal is, we can help re-engineer tasks. -You must have something going on first. -We can take your outcomes and make it bigger. -It is hard to trust people in the advertising industry, one way to make people trust you is to put out free contents, case studies, reviews and testimonials. -If you want to invest, you must make sure it's someone who can handle your money well. -Video ads are under utilized. A lot of people are not using video ads enough. -Think outside the box and how you can be different. -Honor yourself in the morning by honoring your routine. Honor yourself and make sure you don't jump right into work when you wake up in the morning. All this and much more from Shelby. Do LISTEN to the FULL episode to get some golden nuggets and please leave us your reviews as it means the world to us. To get in contact with Shelby Fowler find her at: h