Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

<p><span style="font-weight: 400;">My guest today is Matt Kerbel.&nbsp;</span></p> <p><span style="font-weight: 400;">Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you&rsquo;ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021.&nbsp;</span></p> <p><span style="font-weight: 400;">In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.</span></p> <p><strong>We Covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Can a marketer be both brand and performance-orientated?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Being relevant not just today but in the future</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Taking raw research data and turning it into something actionable</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why creating a brand personality that reflects a person is so powerful</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Creating three or four core pillars that you stand for</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of building your brand foundation with the entire team</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ensuring that everything you create is measurable</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Picking a metric that matters</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ensuring diversity within your marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What marketers should learn today to help them in 10, 20 and 50 yea