Baked Beans and Your Business

<p>We examine a famous campaign from advertising history, and what it means for your business.</p> <p>Claude Hopkins truly was in a league of his own from an advertising standpoint, and he's the inspiration for our episode today.</p> <p>When you struggle to differentiate yourself from your competitors, you may benefit most by stopping the battle to pretend to be different and instead focus on selling your category as a whole.</p> <p>***audio warning, this was recorded in the car and so the audio quality is much lower than normal***</p>