Author Kristin Keffeler on Writing a Nonfiction Book that Connects with Your Ideal Audience

<p style="font-weight:400;">If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of marketing her nonfiction book.</p> <p style="font-weight:400;"> </p> <p style="font-weight:400;">Great Moments in the Episode</p> <p style="font-weight:400;">8:12 – 9:33      Packaging graduate studies research into a book. </p> <p style="font-weight:400;">9:34 – 12:40    The evolution of a thesis as you sharpen your ideal audience.</p> <p style="font-weight:400;">12:42 – 14:36 How to speak to secondary and tertiary audiences beyond your ideal audience.</p> <p style="font-weight:400;">14:38 – 17:43  How to strengthen your nonfiction storytelling.</p> <p style="font-weight:400;">17:45 – 22:27  An example of a four-part structure that goes from general to specific.</p> <p style="font-weight:400;">22:28 – 25:29 Persevering even when your book isn’t picked up by a publisher.</p> <p style="font-weight:400;">25:31 – 28:59  How to get a publisher’s attention after your first proposal is rejected.</p> <p style="font-weight:400;">31:08 – 34:21  The difficulty of marketing a book and tips for using a book trailer to drive traffic.</p> <p style="font-weight:400;">34:22 – 36:20  How to host a successful virtual book launch on LinkedIn.</p> <p style="font-weight:400;">38:10 – 41:06 How to collaborate successfully on a book.</p> <p style="font-weight:400;"> </p> <p style="font-weight:400;">Words of the Episode</p> <p style="font-weight:400;">Toothsome (adj): temptingly tasty.</p> <p style="font-weight:400;">Dewclaw (n): a digit – vestigial in some animals – on the foot of many mammals, birds, and reptiles (including so