Audience Building - the McClusky Curve [Sonal Chokshi]

<p>Listen to the Indie Hackers podcast <a href="https://www.indiehackers.com/podcast/232-sonal-chokshi">https://www.indiehackers.com/podcast/232-sonal-chokshi</a> (35mins)</p><p>Related essay: <a href="https://www.swyx.io/particle-wave-duality">Particle/Wave Duality Theory of Knowledge</a></p><p><strong>Transcript</strong></p><p>I think what's happening is this other phenomenon, which is not only about content, but it's about code building, which is a lot of people on Twitter and social and their own like, one person media brands essentially creating cults. And I think a lot of those are not just subscribers and listeners and audience, but their followers. And a lot of the people I see who are doing that right now are focused on viral hits or like, trying to just get popular. They're not actually thinking about a body of work, like a portfolio of work. And I think a lot of companies and start ups and individuals and even one person media brands should be thinking more strategically about a portfolio and body of work. Well, that's so interesting because there's this sort of polarity between OK, like, viral hits that are sort of trending and that are riding a wave. And these things are pretty good because they can spread far and wide and capture a lot of people who ordinarily would have been exposed to your ideas.</p><p>Then there is this alternative, sort of like evergreen backlog of content you can produce that people will go back and read for years to come. Like, First Round Capital is really good at this. They put together, like, several websites where I can go and search for great startup advice from years ago. This is evergreen. And that's also, like a valid way, I think, to reach people. If you go through the right channels, for example, search engines and optimization being found on Google is huge. There's perhaps almost no bigger way to reach people than that.</p><p>And so when you are putting together something like future, as an outsider looking in, my knee jerk reaction is like, these are viral