Attribution: The Art and Science of Testing with Jo Davis

<p>Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. </p><p>Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.</p><p>In this episode we discuss:</p><ul><li>The basics that you need in place before you even start thinking about attribution</li><li>Why it's important to get the numbers right</li><li>How to avoid the common pitfalls Jo has seen</li><li>The danger of making assumptions and decisions made on errors</li><li>The power of incremental testing</li></ul><br/><p><p class="tdfocus-1675334025564">Check out Triple Whale now &gt;&gt; <a href="https://keepopt.com/triplewhale" rel="noopener noreferrer" target="_blank">https://keepopt.com/triplewhale</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy