Attribution: Is GA4 all you need? with Jill Quick

<p>Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?</p><p>In this episode we discuss:</p><ul><li>Why attribution doesn’t need to be so complicated&nbsp;</li><li>Being clear on who you are presenting the data to</li><li>Why User Acquisition and Traffic Acquisition are key reports to monitor</li><li>Having the right analytics in place to ensure that the data coming through is correct</li><li>Getting ready for BigQuery and the future of your raw data</li></ul><br/><p><p class="tdfocus-1675334025564">Check out Triple Whale now &gt;&gt; <a href="https://keepopt.com/triplewhale" rel="noopener noreferrer" target="_blank">https://keepopt.com/triplewhale</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy