Atmosphere TV: Unique Content For Brand Differentiation

<p>This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience.<span class= "Apple-converted-space"> </span></p> <p>If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: <strong>FITTECH</strong> to have your setup fee waived.<span class= "Apple-converted-space"> </span></p> <p>For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request</p> <p><span style="text-decoration: underline;"><strong>One Powerful Quote: </strong></span></p> <p>11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.”<span class="Apple-converted-space"> </span></p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.</p> <p>6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed. <span class= "Apple-converted-space"> </span></p> <p>9:20: Mike further discusses Atmosphere’s digital signage feature that integra