Assaf Wand - Innovation in Static Industries – [Founder’s Field Guide, EP. 36]

<p><span style="font-weight: 400;">My guest today is Assaf Wand, CEO, and co-founder of Hippo, a homeowner insurance startup founded in 2015. In March 2021, Hippo announced a SPAC merger, valuing the business at over $5bn. In our discussion, we cover how Hippo approached innovation in the highly regulated insurance industry, unique strategies for building brand trust, and how direct relationships with homeowners has opened up Hippo's business model to a wide range of opportunities. I was excited to speak with Assaf, given his experience as a serial entrepreneur, and he did not disappoint. Please enjoy my conversation with Assaf Wand.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/22044528/wand-innovation-in-static-industries"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p><strong>-----</strong></p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.klaviyo.com/founders"><strong>Klaviyo</strong></a><strong>. Klaviyo is the ultimate marketing platform for e-commerce. With targeted segmentation, email automation, SMS marketing, and more, Klaviyo helps you create your ideal customer experience.</strong></p> <p> </p> <p><strong>See why Klaviyo is trusted by more than 50,000 brands, like Living Proof, Solo Stove, and Nomad, to help them grow their business. For a free trial, check out</strong> <a href= "https://www.klaviyo.com/founders"><strong>klaviyo.com/founders</strong></a><strong>.</strong></p> <p><strong>-----</strong></p> <p><strong>This episode is brought to you by</strong> <a href= "http://eightsleep.com/patrick"><strong>Eight Sleep</strong></a><strong>. Eight Sleep's new Pod Pro Cover is the easiest and fastest way to sleep at your perfect temperature. Simply add the Pod Pro Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. To embrace the futur