Ask a Designer: principles of good product design - Monika Ocieczek, Primer

<p><strong>About Monika Ocieczek</strong></p><p>Monika Ocieczek is the head of product design at Primer. Monika has also served as a CPO and co-founder at Gimi AB, a youth-first neo-bank, and as a product manager and team lead at Tink. </p><p>Monika is widely recognized for her work in Fin-tech and has been named one of the "Top 250 most promising Fin-techs in the world 2018" by CBInsights and one of the "The hottest startups in Stockholm" 2019 by Wired. Monika has a Master of Science in Marketing and Management from the Stockholm School of Economics and a Bachelor's degree in Economics from the same school.</p><p><strong>SHOW NOTES:</strong></p><p>0:11 | Episode intro and what’s in for you today</p><p>1:21 | Why product designers might do things that aren’t in the best interests of customers</p><p>3:43 | Evolution of product design approaches over time</p><p>5:54 | How Monika’s background in marketing and product blends into product design</p><p>8:47 | The role of product marketing in product design</p><p>11:28 | How do you become a genius in serving customer’s interest </p><p>13:44 | Monika’s thoughts on the best practices in a startup environment</p><p>20:16 | Characteristics and qualities of a successful product designer</p><p>23:34 | The source of intuition among many product designers </p><p>27:17 | Changing thinking patterns from time-tested principles around product design</p><p>32:08 | Who should be blamed for unsuccessful product</p><p>33:54 | If Monika was to make a 30-second social media video, what would she say, and how would it look like</p><p>35:18 | Monika’s most exciting part of her job and why</p><p>36:54 | Wrap-up</p><p><strong>QUOTES:</strong></p><p>“In product design, the primary focus should be on the users because that always leads to great products, and that great product leads to more business value.” [2:02]</p><p> </p><p>“There are two schools of thought that are very popular within product design. These are Google’s Design Print and IDEO Design Thinking. What is lacking in the