Asia Pacific Series with Taneia Bhardwaj: Digitizing home loans with Atul Monga, co-founder & CEO of BASIC Home Loan

<p>In this episode of <a href="https://www.voiceoffintech.com/">Voice of Fintech</a>, we spotlight the revolution that is underway in India's most significant asset class - property or real estate. Our guest today is <a href="https://www.linkedin.com/in/atulmonga-basic/">Atul Monga</a>, Co-Founder &amp; CEO of <a href="https://www.basichomeloan.com/">BASIC Home Loan</a>. This FinTech company is working to digitize home loans, especially for middle and low-income households in India.</p><p>Here is what <a href="https://www.linkedin.com/in/taneia-bhardwaj-83a6145/">Taneia Bhardwaj</a>, our APAC Series host, based in Mumbai, asked Atul:</p><ul> <li>You are a mechanical engineer by training who has spent a fair bit of time in investment banking. What led you to start your own business, that too, during the first wave of the pandemic in 2020?</li> <li>Talk to us a bit of the business you have built - BASIC home loan - as someone who has taken a home loan herself - what's shocking and frustrating in equal measure is the complete lack of digitization in the entire process -there's never-ending paperwork, complicated math, and stress! So how are you solving this? How are you delighting customers? Reinventing the process? </li> <li>What are some of India's trends that support and drive protection - on the search, supervise, and sell-side?  </li> <li>How did you nail your go-to-market strategy? How did you validate your value proposition and ensure that you were developing a product that people wanted instead of creating something based on your intuition?</li> <li>Is winning clients a lengthy process because real estate is traditionally a conservative brick-and-mortar business in more ways than one? </li> <li>Scale-up plans?</li> <li>When will we see the one-click mortgage, the embedded finance component of PropTech, take off in India?</li> </ul>