Are You Selling with Features or Benefits & Outcomes?

<p>Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.</p> <p> </p> <p>Benefits are the advantages you get from the product or service.</p> <p> </p> <p>Outcomes are what happens as a domino affect of the benefits of the product or service.</p> <p> </p> <p>Why is it important to identify this?</p> <p>People buy for the outcomes and benefits (emotional), and justify it with the features (logical)</p> <p> </p> <p>Features of Our Web design Service:</p> <p> </p> <p>- Restyle of one of our GBD Showit website templates<br /> - Design of all pages included in our templates (list out all pages)<br /> - Wordpress blog design & setup<br /> - Mobile-friendly responsive website<br /> - Photography sourcing & optimization<br /> - Connect email marketing opt-ins<br /> - Embed CRM Forms & Calendars<br /> - Pop up promoting your opt-in</p> <p> </p> <p>Benefits of Our Services:</p> <p>- Saves time, energy, stress and confusion<br /> - Their business looks amazing online<br /> - They're taken seriously in their industry and seen as a professional</p> <p> </p> <p>Outcomes of Our Services:</p> <p>- They're proud to show off their business to others<br /> - Feeling more confident<br /> - Attracting more potential clients as a result<br /> - Booking more clients and making more money</p>