Are You Drowning in a Sea of Sameness?

<p><strong>The story:</strong> <span style= "font-weight: 400;">Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people in. They figure out exactly how to tell a community’s story, in a way that connects and converts. Here’s how.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>The guest:</strong> <span style= "font-weight: 400;">Wendy O'Donovan Phillips, CEO, Big Buzz.</span></p> <p> </p> <p><strong>Your host:</strong> <span style= "font-weight: 400;">Rachel Hill, Senior Living Foresight.</span></p> <p> </p> <p><em><span style="font-weight: 400;">“We're so fixated, as an industry, on digital marketing that we get sidelined in thinking that the data that we need to be watching is analytics. Well, analytics tell a reactive story: ‘Here's how your marketing performed.’ In order to get at a proactive story of data, that survey data really helps set the stage for what story you're going to tell and rises communities out of that sea of sameness.”</span></em></p> <p><em><span style="font-weight: 400;">—</span></em> <em><span style="font-weight: 400;">Wendy O'Donovan Phillips</span></em></p> <p><span style="font-weight: 400;">This episode is sponsored by</span> <a href="https://www.bigbuzzinc.com/"><span style= "font-weight: 400;">Big Buzz</span></a><span style= "font-weight: 400;">, the marketing agency that solves complex problems for people in senior living. In their podcast,</span> <em><span style="font-weight: 400;">Marketing Mysteries Solved</span></em><span style="font-weight: 400;">, gain tools to uncover the marketing problems killing your organization fastest.</span> <a href= "https://www.bigbuzzinc.com/podcast/"><span style= "font-weight: 400;">Subscribe on your favorite podcast platform</span></a><span style="font-weight: 400;">.</span></p> <p>______________________________</p> <p>Where to find us:</p> <p><em><strong data-stringify-type="bold">Website:</strong><br /> <a class="c-link" tabindex="-1" href= "https://www.seniorlivingforesight.net/" target="_bla