Are You Afraid to Raise Digital Agency Prices?

<p>When was the last time you raised your prices? Do you know your profitability on each of your clients? If you haven’t raised your prices for legacy clients in a while, you’re probably losing thousands of dollars of revenue. Fear of increasing prices is a very common issue for agency owners. However, overcoming that fear might be easier than you think once you get out of your own head.</p> <p>As Agency Scale Specialist on our team, <strong>Darby Copenhaver</strong> talks with hundreds of agency owners and finds that one of the most common fears is raising prices. It is a hard conversation that you should have with yourself and your clients. If you are transparent and communicate your value it will never come as a surprise.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Agency owners’ fears around raising their prices.</li> <li>Understanding and communicating your agency’s value.</li> <li>Good systems to raise your prices and be more profitable.</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a href= "https://player.fm/series/1499414" target="_blank" rel= "noopener">Radio FM</a></p> <h2><strong>2 Most Common Fears Around Raising Agency Prices</strong></h2> <p>Darby spends a lot of time helping agency owners <a href= "https://jasonswenk.com/catapult-your-agency/" target="_blank" rel= "noopener">get to the next level</a> and says many of them are scared to raise their prices. For the most part, they seem to be fine with raising prices for new clients but stop themselves from increasing for e