Apple killed the IDFA. Is this the end of mobile marketing as we know it?

<p>At WWDC this year Apple essentially killed the IDFA, the identifier for advertisers. It’s not completely gone … but it’s now opt-in with a big scary warning.</p> <p>Now we’re wondering … will this kill modern mobile marketing as we know it?</p> <p>In this episode of TechFirst with John Koetsier, we chat with Eric Seufert former VP of User Acquisition for Rovio. He runs Mobile Dev Memo, QuantMar.com, and is a consultant.</p> <p><strong>What we chat about:</strong></p> <p>Is this a mobile marketing apocalypse?</p> <p>Attribution</p> <p>Look-alike audiences</p> <p>AEO and VO: Facebook</p> <p>tROAS: Google</p> <p>Retargeting</p> <p>Ad-based monetization</p> <p>Segmentation &amp; cohorts</p> <p>LTV modeling</p> <p>Fingerprinting</p> <p>Facebook &amp; Google</p> <p>Ad networks</p> <p>SSPs</p> <p>DSPs</p>