Apple Gets 36% of Google Ad Revenue, New Google Experiments and Updates + Weird Niche Sites

<p><!-- wp:paragraph --></p> <p>Welcome back to Niche Pursuits News, where Spencer and Jared share the most important and recent news in SEO, digital marketing, content creation, and website building. Grab something to drink and get comfortable—there’s lots to cover this week! </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The first topic they cover is Google's antitrust lawsuit. One of Google's witnesses <a href= "https://www.digitaltrends.com/mobile/apple-gets-36-of-google-search-revenue-made-through-safari/" target="_blank" rel="noreferrer noopener">made a mistake</a> on the stand and accidentally revealed that it pays Apple 36% of the revenue earned via search ad activity on Apple’s Safari browser. </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Essentially, Google is paying billions of dollars to Apple to ensure that it's the default browser on all of its products and it did not want this data to be revealed. What does this mean for other search engines? Does Google have a monopoly in the search engine market?</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Or, maybe a better question is, <a href= "https://www.kevin-indig.com/default/" target="_blank" rel= "noreferrer noopener">how good is Google really</a>? Does it need to go to these lengths to become the default browser? Is the quality of its search actually getting worse? And what is the science behind being the “default?”</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The next news item up for discussion is Google's announcement about <a href= "https://blog.google/products/search/google-search-november-2023-update/" target="_blank" rel="noreferrer noopener">new ways that users can find what they're looking for on Search</a>. </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Google is testing out three features: allowing users to follow topics that they're interested in by adding a follow button, adding a perspective filter to allow users to get the best first-hand knowledge on a topic, and includ