App Annie CEO Ted Krantz on iOS 14.5, super apps, mobile ecosystem consolidation, and more

<p>iOS 14.5 is perhaps the biggest change in the mobile ecosystem in a decade.&nbsp;</p> <p>While most iPhone owners might not see that much change, for the first time they are getting a choice about whether they allow adtech companies and brands to track them around the internet. For the first five years of mobile, anyone who wanted it got our hard-coded UDID, or universal device identifiers. After about 2010, anyone who wanted got our IDFAs, or identifiers for advertisers. There was an opt-out, but few saw it.</p> <p>Now, we'll all be asked for permission to track, like GDPR cookie notifications on the web..</p> <p>App Annie CEO Ted Krantz and I chat about what that means for apps, companies, and people.</p> <p><br></p> <p><strong>Links:</strong></p> <p><strong>Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/</strong></p> <p><strong>App Annie: https://www.appannie.com/</strong></p> <p><strong>TechFirst transcripts: https://johnkoetsier.com/category/tech-first/</strong></p> <p><strong>Forbes columns: https://www.forbes.com/sites/johnkoetsier/</strong></p> <p><strong>Full videos: </strong><a href="https://www.youtube.com/c/johnkoetsier?sub_confirmation=1"><u><strong>https://www.youtube.com/c/johnkoetsier?sub_confirmation=1</strong></u></a></p> <p><strong>Keep in touch: https://twitter.com/johnkoetsier</strong></p>