Any business can be a FinTech with Joe Keeley, CEO and co-founder at JustiFi Technologies (USA)

<p><a href="https://www.linkedin.com/in/joekeeley/">Joe Keeley</a>, CEO, and co-founder at <a href="https://www.justifi.ai/">JustiFi Technologies</a>, spoke to <a href="https://www.linkedin.com/in/rudolf-falat/">Rudolf Falat</a>, founder of the <a href="https://www.voiceoffintech.com/">Voice of FinTech</a> podcast, about founders making the most out of their business by adding a FinTech layer to their companies.</p><p><br>Here are the questions Joe answered:</p><ul> <li>Joe - how did you get to what you do these days?</li> <li>How is the Embedded FinTech world evolving?</li> <li>Where should founders start when considering adding a FinTech layer to their platform?</li> <li>You are saying on your website that payment platforms take too much value from their customers, and you are different. How and why?</li> <li>What’s your technology angle, or do you have more brilliant engineers than other players?</li> <li>What is your solution/services?</li> <li>Who are your key clients?</li> <li>Many FinTech founders are young and haven’t experienced a recession yet. So how do you keep growing your business in a challenging economic environment? </li> <li>What’s your favorite business book? <a href="https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837">Traction: Get a Grip on Your Business</a> </li> <li>What’s the best way to reach out: <a href="https://www.justifi.ai/">website Justifi.ai</a> or <a href="https://www.linkedin.com/in/joekeeley/">Joe's LinkedIn</a> </li> </ul>