Anthony Clarke from BLOXAS – Specialising Your Architecture Practice

<p><span style="font-size: 12pt;">Today I’m joined by Anthony Clarke from BLOXAS, a small architecture practice based in Melbourne that helps clients who live with cognitive impairments or issues of sensory perception: such as dementia, autism, Tourette’s, trauma and chronic fatigue.</span></p> <p><span style="font-size: 12pt;">BLOXAS began life following the typical trajectory of most architecture firms - growth, bigger projects, and recognition. Then in 2017, Anthony began a rebranding process, and discovered that his most fulfilling projects were related to his passion for psychology and neuroscience. He decided to pivot and focus exclusively on that field of research from then on. Today, Anthony has built substantial expertise in this niche area of architecture, and his services are now highly sought after within the communities for people living with these conditions.</span></p> <p><span style="font-size: 12pt;">In this episode, we discussed:</span></p> <ul> <li><span style="font-size: 12pt;">How an intensive rebranding and strategy process that led Anthony to see his existing projects in a new light.</span></li> <li><span style="font-size: 12pt;">The risks and rewards of becoming a specialist firm.</span></li> <li><span style="font-size: 12pt;">The importance of being disciplined about saying no to work that falls outside your chosen niche.</span></li> <li><span style="font-size: 12pt;">How Anthony was able to draw on his personal interest in psychology to form a new foundation for his practice.</span></li> <li><span style="font-size: 12pt;">The importance of developing rigorous research techniques in order to develop new expertise and speak more convincingly about your work.</span></li> <li><span style="font-size: 12pt;">The important role writing, speaking and film plays in expressing the process behind architecture</span></li> </ul> <p><span style="font-size: 12pt;">If you’d like to learn more about BLOXAS, you can visit <a href= "http://www.bloxas.com/">BLOXAS.com</a> or follow the practice on Instagram