Anne Janzer on Joyful and Successful Book Marketing

<p>When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor. </p> <p> </p> <p>Great Moments in the Episode</p> <p style="font-weight: 400;">4:19 – 6:24  Why book marketing is built on a trusting relationship with your reader.</p> <p style="font-weight: 400;">6:25 – 8:25  How to frame your book writing and marketing as servant authorship.</p> <p style="font-weight: 400;">8:26 – 10:10  Helpful metaphor of making a splash in a pond with your writing.</p> <p style="font-weight: 400;">10:11 – 12:17  What servant authorship looks like in marketing, including creating a community.</p> <p style="font-weight: 400;">12:18 – 14:19  How to create communities around your ideas.</p> <p style="font-weight: 400;">14:20 – 16:48  How to identify where to focus your marketing efforts.</p> <p style="font-weight: 400;">16:49 – 21:06  Three things you need for author marketing.</p> <p style="font-weight: 400;">21:07 – 21:45  Why the best marketing for a book is the book itself.</p> <p style="font-weight: 400;">21:46 – 23:46  How to sustain marketing when you’re discouraged.</p> <p style="font-weight: 400;">23:47 – 25:21  How to do a discount book campaign.</p> <p style="font-weight: 400;">25:22 – 28:29  What is BookBub and how to become a BookBub featured book.</p> <p style="font-weight: 400;">28:30 – 30:41  How to make the most of IRL marketing.</p> <p style="font-weight: 400;">30:42 – 34:00  What surprises first-time authors most about book marketing.</p> <p style="font-weight: 400;">34:01 – 34:56  The value of gathering with fellow writers to brainstorm creative marketing ideas.</p> <p style="font-weight: 400;">34:57 – 36:31  How to make marketi