Anine Bing’s Essential Pieces for Looking Chic + Effortless and Building a Fashion Brand

<p><span class="il">Anine</span> <span class="il">Bing</span>, the founder and Chief Creative Officer of <span class= "il">ANINE</span> <span class="il">BING</span>, a fashion brand based in Los Angeles, reflects on her journey from blogging and Instagram to establishing her own brand. She discusses the humble beginnings of packing orders in a small garage in Silver Lake and where her brand inspiration comes from. <span class= "il">Anine</span> shares her belief in the significance of prioritizing an online presence for new brands before entering the retail market, the evolution of her brand over the years, and challenges she’s faced as a business owner. Throughout her career, she emphasizes the pivotal role of following her intuition, which guided her decision-making and also contributed to her success. Finally, she shares her personal style hacks and go-to wellness rituals.</p> <p class="MsoNormal"> </p> <p>Follow Marianna: <a title= "http://instagram.com/marianna_hewitt" href= "http://instagram.com/marianna_hewitt" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=http://instagram.com/marianna_hewitt&source=gmail&ust=1688346280698000&usg=AOvVaw2oY4TtK5e6Uwz3yeBVjXft">@marianna_hewitt</a></p> <p>Follow <span class="il">Anine</span>:  <a title= "https://www.instagram.com/aninebing/?hl=en" href= "https://www.instagram.com/aninebing/?hl=en" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://www.instagram.com/aninebing/?hl%3Den&source=gmail&ust=1688346280698000&usg=AOvVaw0MJk_oGH4UyRR-16pjFI_I">@<span class="il">aninebing</span></a> </p> <p class="MsoNormal"> </p> <p>This episode is brought to you by:</p> <p class="MsoNormal"> </p> <p>Sephora: <a title= "https://www.sephora.com/beauty/clean-beauty-products" href= "https://www.sephora.com/beauty/clean-beauty-products" target= "_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://www.sephora.com/beauty/clean-beauty-products&source=gmail&ust=1688346280698000&usg=AO