Angelo Ponzi Didn't Do His Due Diligence on His First Business

<p>Show Notes: <a href="https://www.MarkGraban.com/mistake120">https://www.MarkGraban.com/mistake120</a></p> <p>My guest for Episode #120 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcast</a> is <a href="https://www.linkedin.com/in/angeloponzi/">Angelo Ponzi</a>, Founder / President of the <a href="https://www.theponzigroup.com/">Ponzi Group</a> (now called <a href="https://www.craftmarketingarchitects.com/">Craft Marketing Architects</a>). Angelo is a fractional CMO, business advisor, marketing architect, keynote speaker, and author.</p> <p>He's also host of the podcast called <a href="http://businessgrowthcafe.com/">Business Growth Cafe</a>.</p> <p>In today's episode, Angelo shares his “favorite mistake” story about not doing his due diligence when he started a film production company that failed in eight months – and what he learned from this that helped him when he tried again. We also talk about the elephant in the room — his last name and the name of his firm.</p> <p>We talk about that story and other topics including:</p> <ul> <li>What does it mean to be a marketing architect?</li> <li>Mistakes in understanding customers?</li> <li>Marketing mistakes that you see and help people avoid?</li> <li>I love wine… can you tell us about the work you did with a wine brand to boost demand and sales?</li> <li>The importance of testing ideas and marketing efforts</li> </ul> --- Support this podcast: <a href="https://anchor.fm/favorite-mistake/support" rel="payment">https://anchor.fm/favorite-mistake/support</a>