Angela Voss on All-Inclusive TV

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about the Latest In TV Advertising from Marketing Architects' Angela Voss</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC749.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong> and <a href= "https://themailworks.com/moc"><strong>The Mailworks</strong></a></p> <p>Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!)</p> <p>Fighting back Google's push into radio</p> <p>Moving the science of driving response over to TV</p> <p>Creating the All-Inclusive TV Offering</p> <p>Nuts.com case study - 10 days to launch!</p> <p><strong>10:06 LinkedIn</strong> – <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Deciding not to go back to the office post Covid</p> <p>Balancing Brand vs. Performance in the creative</p> <p>Helping clients enter the TV market for the first time with less pain</p> <p>Creative ESP, the pre-testing platform</p> <p><strong>19</strong><strong>:12  </strong><strong>Get the high ROI only direct mail can deliver, work with a full service direct mail partner.<br /> With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.<br /></strong> <strong>For MOC listeners: set up a free call with one of their experts <a href="https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>Using Animatics to test messaging</p> <p>Annika the AI based media buying platform</p> <p>TV as the best storytelling medium, but the hardest to measure</p> <p>Cord shavers</p> <p>Join The <a href= "https://www.trustinsights.ai/analyticsformarketers">Analytics for Marketers</a> S