Angela Higgins live from the Cover Genius booth at INTIX 2023

<p>I did some quick podcast conversations at INTIX that I loosely called, "8 minutes at INTIX" from the Cover Genius booth. </p> <p>This first one is with Angela Higgins. Along with Jo Michel, Angela does the Ticketing Professionals Conference of Australia. </p> <p>The conference is in October this year.</p> <p>Check out my friends at Cover Genius: <a href= "https://www.CoverGenius.com">www.CoverGenius.com</a></p> <p>We did a really interesting panel at INTIX with Jo-Ann from AudienceView, Kelley from Playhouse Theatre, and Joe from Cover Genius that focused on how much embedded protection helps accelerate the customer journey. </p> <p>Along the way, we uncovered that 48% of people are buying refund protection in at Playhouse right now. That's a number that points out that people want peace of mind and they are willing to pay for it. </p> <p>We also found out that 61% of people are buying strictly for the content and that pricing is a secondary or non-factor in the buying journey. </p> <p>And, we uncovered that people feel better about the entire process when they are offered refund protection and this shows up with big jumps in NPS score. </p> <p>Find out more at <a href= "https://www.CoverGenius.com">www.CoverGenius.com</a> </p> <p>Get my newsletter, 'Talking Tickets' at <a href= "https://talkingtickets.substack.com">https://talkingtickets.substack.com</a> </p> <p>Visit my website at <a href= "https://www.DaveWakeman.com">www.DaveWakeman.com</a> </p> <p>I'll be traveling this year with upcoming dates for workshops in DC, NYC, London, and Sydney. Find out more in this week's Talking Tickets newsletter. </p>